Nudea to launch fit-focused lingerie offering expertly crafted, comfortable lingerie that fits without compromising on a feminine aesthetic. Direct to consumer and online-only, Nudea is breaking industry norms by modernizing the measuring process, with a true focus on user experience and customer satisfaction – from initial online browse through to delivery. ‘Nudea’, meaning new goddess, is fuelled by an obsession with fit and inclusivity and embraces the cultural shift away from overtly sexy lingerie to a more modern, body-positive attitude. Appealing to modern-minded women, Nudea offers a wide size range, neutral, contemporary colour palettes and hero styles designed and created for real women with real bodies.

www.nudea.com