Emphasising the brand’s roots and its passion for working folk, Lee Jeans has returned to its backyard Kansas and tuned into the modern-day talent helping to redefine the city with their 130^th Anniversary campaign. The campaign stars include: Amante Domingo, chef and owner of The Russell restaurant; Kianna Alarid songwriter and frontwoman with synth pop band Yes You Are; hip-hop artist Kye Colors; stylist Amy Appleton; Kevin and Molly Jarvis from home design and build firm Brasstacks; and Paper Planes bass player and record producer Danny Santell, who also produced the campaign soundtrack.

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