Aisle 8 has been appointed to manage the UK Communications & Events for the new beauty retailer, After Beauty. Launching in October, After Beauty will offer an omnichannel shopping experience with a flagship store on Piccadilly and its e-commerce website. The one-stop-shop beauty destination aims to bring the fun back into discovering beauty products from around the world with hand-selected brands from the likes of Australia, Brazil, Europe, Korea, Japan, to diversify the way consumers discover beauty and services. After Beauty has been created by a team of beauty addicts, for beauty addicts, it is a beauty mecca with a playground-like retail experience like no other, trialing beauty tools, body care, fragrance, haircare, makeup, and skincare. Across the three floors, customer can enjoy manicures, pedicures, facials, cellulite-busting body wraps, brow shaping and lash lifts, as well as expert knowledge, tips and tricks from the After Beauty team.

www.afterbeauty.com