Fashion etailer MissPap, recently acquired by the boohoo group, is excited to announce Amber Rose Gill, winner
of Love Island 2019, to be the face of the relaunch for the brand as part of an exciting £1M deal. While social media has been waiting in anticipation for the Love Island queen to announce her plans for a fashion focused collaboration, the brand has been working behind the scenes with Amber. The six-month exclusive deal will kick off with the launch of Amber’s first ever-clothing collection due to launch in October. The 22-year-old Geordie Lass was recognised on the show for her down to earth, vivacious nature as well as her straight talking wit and fiery personality. Not to mention her drop dead gorgeous curvaceous figure and killer fashion sense! Amber Gill commented – ‘I am so happy to be joining the new MissPap family and to be a part of the fresh MissPap brand. Since leaving Love Island everyone has been waiting for me to announce my clothing collection but I wanted to take my time in the design process to make sure everything is perfect for girls of all shapes and sizes, but also ensure it embodies my fashion sense, fun, sexy and easy. My collections will feature a range of going out, gym and lounge wear mixed with essential day time bits too” The first full Amber x MissPap collection is set to go live in October and will be an all-inclusive range offering sizes from 6-26. With something for everyone, the collection will include fabrics that shimmer & drape, with exaggerated sleeves, ruches and plunge necklines. Featuring body con silhouettes & figure flattering shapes, the collection will adds a touch of class to the ultimate night out wardrobe with a tonal colour palette of champagnes, nudes & high-lighted with this season’s statement neon pink. The partnership follows MissPap’s recent acquisition by leading fashion retailer, the boohoo group. John Lyttle, Chief Executive Officer of Boohoo group plc, commented, ‘This acquisition further strengthens our multi brand platform, representing an exciting opportunity to accelerate our offering to our ever-growing range of customers globally. Amber is a perfect fit for the MissPap brand and we are delighted to have her on board’. Amber is the first brand ambassador since the acquisition of MissPap by the boohoo group, this is just the first of many exciting collections and projects set out over the next six months.

www.misspap.co.uk