Musto and Land Rover announce collaboration
Performance clothing brand Musto has announced the launch of an exclusive and innovative new range of technical apparel in collaboration with Land Rover. The ABOVE AND BEYOND COLLECTION is designed to take you anywhere and take on anything. Inspired by Land Rover’s New Defender – launched yesterday – the range combines a slick and powerful aesthetic with cutting-edge technology and features, for the impulsive adventurer who needs to be ready for anything. Both Musto clothing and Land Rover’s New Defender are manufactured for durability and capability, designed for a market that relies on the brands’ expertise and products to explore some of the most exciting and challenging places on earth. Utilising Musto’s advanced knowledge in technical fabrics, the collection is designed to withstand even the harshest environments. Musto Ambassador Zara Tindall, MBE was at the launch of the ABOVE AND BEYOND COLLECTION and commented, “Musto and Land Rover have been long-term partners of mine throughout my sporting career. I’m really pleased to see these two iconic British brands collaborating together on this new range of highly technical clothing designed for people who enjoy adventure. I’ve grown up wearing Musto, and know their fabrics always perform and have always kept me protected from the elements.” Land Rover’s ABOVE AND BEYOND COLLECTION is available to purchase at www.shop.landrover.co.uk. Innovations in the range include the Rodinia Hybrid jacket which has YKK Quickburst zip technology that enables users to seamlessly transform the jacket to a vest in seconds. The jacket also contains US Military developed Primaloft® Black Eco, which offers a sustainable and lightweight alternative to down that doesn’t compromise warmth, comfort or flexibility. The Welded-Thermo jacket features RECCO® integrated reflective antenna that helps rescue teams locate the wearer in difficult terrain. The jacket also features world class PrimaLoft® insulation technology and is fitted with PrimaLoft® Aerogel-lined pockets to protect mobile phones, enabling them to maintain their battery power for longer. Aerogel technology, originally designed by NASA, consists of 95% air and is the lightest solid known to man. It provides a total thermal barrier, protecting your equipment from the most extreme temperatures. Other hero products in the 24 piece capsule collection include multi tech gloves, a folding spade, and a unique hardware activity belt. The belt features an ANSI COBRA buckle and ultra-robust webbing and has been extensively tested in real world conditions by Land Rover Experience.
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