H&M UK is excited to announce the launch of a special music partnership, starting on the 6th September 2019. The collaboration has been developed closely between H&M UK and music industry partners. The aim is to support and raise the profile of independent music artists and rising talent, whilst rewarding loyal H&M fans with exclusive events.

H&M Music will sit as a benefit within the H&M Membership digital loyalty program. H&M Membership is free to join via the H&M app or at hm.com and comes with a variety of benefits. Members collect points with every purchase and enjoy exclusive discounts, rewards and access to VIP events. Now with the launch of ‘H&M Music’, Members will have the opportunity to discover new artists, access exclusive live events, and receive other music related rewards.

Importantly, this is a chance for H&M to give back to the music industry and use its platforms to support up and coming talent. H&M have worked with partners to bring this concept to life and build an original platform. Record label AWAL utilise their analytics to identify focus artists whose core audience overlaps with H&M’s target market for the program. DICE, the live events ticketing and discovery platform, is managing the series of live events as well as experiential campaign services for the collaboration. H&M will only be working with independent venues in order to support them too.

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