Awarded an MBE for Services to the Fashion Industry by HRH The Queen in 2017, Alison has built a reputation over the past 16 years as one of the leading supporters of emerging fashion. Alison is passionate about supporting creative talent and is renowned for her practical, realistic approach to running a creative business, and she has poured this passion into her book ‘How to Start Your Own Fashion Label’.  Every one of the 329 pages gives valuable, authentic advise on how the fashion industry is changing and what a start-up brand needs to do to survive in the current economy. This book has been long awaited for, both by fashion students and entrepreneurs looking to start a fashion line. ‘How To Start Your Own Fashion Label’ is the definitive guide for anyone considering starting a fashion brand. This incredible book shares the realities of the fashion industry, shows you how to be successful, and teaches you how to avoid the common mistakes that may start-up brands make.

Alison owns two internationally acclaimed fashion support agencies, Felicities and Start Your Own Fashion Label.com, and acts as a consultant to brands across the globe – from start-ups to established fashion businesses. She also lectures at universities and fashion weeks across the world, sharing insider tips on how to launch a label into international markets.

The paperback book will launch on 1^st October on Amazon at a special launch price of £8.50, after which the price will return to the full price of £17.00.

www.felicities.co.uk