Always on trend global fashion destination, ASOS, and leading alternative payments provider, Klarna, take on the US. With the original UK partnership kicking off in 2016, ASOS and Klarna now extend their reach to the US market to offer flexible payment options to savvy shoppers. Global online fashion retailer, ASOS, sells over 850 brands as well as its own range of ASOS Design clothing and accessories, giving their consumers and audience the confidence to be whoever they want to be. Starting July 31st, customers can choose either to pay with four equal payments collected bi-weekly or in 30 days – with no interest or fees. This benefits the ASOS customer considering that 22% of shoppers say they struggle to afford the latest trends and would like an option to pay in installments or pay later – increasing to 37% for Gen Z and 30% for Millennials. A third said having the option to pay for their online purchases in four equal payments would help them better manage their finances and a quarter (24%) said it would mean they could buy more high-end products they could not usually afford. A fifth (21%) said it would allow them to ultimately spend more. With Klarna, these topical trend woes are solved with flexible, and more importantly, responsible spending solutions.

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