BURO 24/7 has announced the appointment of retail tech trailblazer Reena Prashar as Global Digital Director. A seasoned digital transformation expert with solid credentials in ecommerce and mobile development for retail brands, Prashar is responsible for the product proposition, platform development and UX design for the upcoming UK flagship launch of its luxury lifestyle destination for affluent millennials, BURO 24/7. Prashar will focus on creating a USP in digital publishing to inspire action in the digitally savvy, native user base, developing utility tools where customer and data insight sits at the heart of a unique proposition.

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