Ksubi appoints Indigofera Distribution for EMEA Territories
Australian fashion brand Ksubi has appointed Indigofera Distribution to handle all sales and distribution, which will be effective as of April 2019. Ksubi was founded in 1999 and the General Pants Group purchased the global distribution license in 2016. The brand has collaborated with designer Jeremy Scott and more recently, rapper Travis Scott. Fans of the brand include; The Weeknd, Hailey Baldwin, Cara Delevigne and Kendall Jenner, with who the brand will be launching a limited edition collaboration with this Summer.
The UK based distribution company will oversee all of the UK, Europe, Middle East, Russia / Ex-USSR and as in interim, Asia. Their strategy for the brand is to continue building on Ksubi’s successful launch into Europe by growing markets at a local level, through Indigofera’s strong sales network, ensuring that Ksubi is similarly positioned in high-end key accounts and boutique retailers throughout the territory. The company has successfully launched and grown influential denim brands in this region; such as Prps, Victoria Beckham, and more recently Paige.