In 2019, Maison Kitsuné continues to firmly set its sights on Asia, as the brand is planning to break ground in Greater China via a 50/50 joint venture with China-based company, JoeOne. The partnership, known as Maison Kitsuné China Co. Ltd., will operate the brand’s fashion business in mainland China, Hong Kong and Macau. The company will be building upon the success of the brand’s existing store in Hong Kong and implementing an expansion plan including 50 points of sale in the next
5 years, starting September 2019 with the opening of 3 stores in Hong Kong, Shanghai and Chengdu. In addition to developing the retail network, Maison Kitsuné China Co. Ltd. will oversee the brand’s wholesale distribution, as well as manage e-commerce to offer a seamless web consumer experience.

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