Juicy Couture has announced the launch of their new fragrance, Viva La Juicy Bowdacious.  Viva La Juicy Bowdacious is a tidal wave of luxe, pink, overthe-top fantasy, wrapped in a big pink bow that takes the feminine, playful addiction of Viva La Juicy to an entirely new level. #BowsBeforeBeaus. The Viva La Juicy Bowdacious bottle perfectly captures the iconic, cheeky style of the Viva La Juicy brand. The elegantly faceted crystal topper is adorned with an oversized metallic pink bow, which is complemented by playfully petite versions at the base – because one bow is never enough! The ultra-luxe blush carton gives a nod to the fragrance inspiration with an embossed ribbon wrap tied in a voluminous bow.

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