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ASICS launches program to reduce CO2 emissions at European Marathons
Sportswear brand, ASICS, has committed to reduce product related greenhouse gas emissions by 55% globally by 2030 and will implement product recycling programmes at eight of its biggest sponsored events in Europe in 2019. The European initiative follows the recent announcement by ASICS that 30,000 pieces of sports apparel will be collected from consumers in Japan to be recycled toward 2020. ASICS Europe has partnered with I:CO – a leading innovator in the sustainable collection, reuse and recycling of clothing and shoes – to implement a programme to enable the recycling and reuse of its products at eight marathons across EMEA.
Launching at the Barcelona Marathon on March 10 2019, ASICS and I:CO will work to collect used sports apparel and footwear for reuse or recycling ASICS also ensures that any merchandising and promotional apparel developed for the races is made from sustainable materials.
