Cosmetics brand, ZOEVA has announced the launch of their Heritage Eye Crayons – the brand’s first venture into eye pencils! Smudge-proof, crease-proof and waterproof, these 24-hour wear pencils will stay looking perfect all day long. Wear alone for an easy wash of colour, or layer with shadows for an intense, multi-dimensional look. Hidden in the bottom of the retractable pencil is a removable sharpener, to help maintain a precise point for perfect application every time. The crayons are part of the ZOEVA Heritage Collection. The Heritage Eye Crayon (£9.80) is launching today in Selfridges, www.selfridges.com, www.cultbeauty.com and www.zoevacosmetics.com.

@ZoevaCosmetics