Salvatore Ferragamo has announced the launch of its new fragrance Amo Flowerful, the new olfactory chapter in the Amo Ferragamo franchise. Youthful and exuberant, this fresh fragrance expresses the of joy of living, contagious optimism and sparkling energy. The Amo Flowerful woman is quicker than fantasy, she has a multifaceted personality and expresses all that she loves – flowers, colours, her dreams, her journeys and the power of her freedom. At the top of the fragrance, classic Italian Bitters mix with yuzu flowers and blackcurrant, followed by a fruity-floral heart with pink peony, jasmine and plum blossom. Finally, the drydown creates an enveloping sensuality with a blend of vanilla, light woods and musk. Created by Marie Salamagne, the Amo bottle is reinvented and dressed with an original iridescence created using innovative Prisma™ technology, which illuminates the flacon with a rainbow of colours. The iconic “flower heel”, was designed and patented by Salvatore Ferragamo in 1939, so, a flower becomes the detail around the neck of the bottle to celebrate this new addition to the Amo collection. Amo Ferragamo Flowerful EDT is priced at £42 (30ml), £60 (50ml), £80 (100ml). Available from 1 February 2019.

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