Beauty brand IGK Hair has announced the launch of its CRYBABY Anti Frizz Smoothing Serum. Inspired by skincare technology, this serum-in-oil formula absorbs into the hair instead of sitting on top of it for a weightless, non-greasy feel. Eliminates frizz, smooths, softens and adds shine. Coconut oil nourishes while antioxidant-rich prickly pear cactus extract adds colour dimension and shine. Suitable for all hair types and safe for chemically treated hair and colour safe with UV protection. All IGK products are vegan, cruelty-free, and formulated without gluten, petrolatum, and mineral oil. Warm a small amount in hands. Finger-comb through dry hair from mid-lengths to ends. Apply lightly over the parting and hairline to tame flyaways and baby hair. Priced at £25, available from January from Space NK and www.spacenk.com.

www.igkhair.com