January 2019 sees the opening of Acqua di Parma’s first Barbiere in Selfridges, its first UK-based barber shop. The historic Italian brand’sfirst permanent, stand-alone Barbiere is dubbed as the new ‘place to be’ in the UK for fans of Acqua di Parma and the authentic Italian ritual of shaving. Acqua di Parma’s first Barbiere in London forms part of the Men’s Designer Street Fashion Department in Selfridges, the world-famous retail store that has always been at the forefront of the international retail experience. January 2019 marks the highly-awaited UK debut of the Italian brand’s famous shaving service. This is a genuinely extraordinary opening: for the very first time, Acqua di Parma will be exporting one of the best-loved features of its Boutiques – Barbiere – making it the focal point of an innovative retail concept. Destined to become the reference point in the UK for all admirers of Acqua di Parma, Barbiere is the place where London’s sophisticated male population can not only experience the unique and authentic ritual of a traditional Italian shave but also discover the brand’s entire olfactory universe. For its London Barbiere, Acqua di Parma has chosen the ultra-contemporary setting of the new Men’s Designer Street Fashion Floor, which was inaugurated at the concept store in Oxford Street last October. Recently expanded by David Chipperfield Architects, the Men’s Fashion Department is a single space dedicated to art, music and conceptual fashion. The space is an adaptable, continuously changing architecture that integrates stone and marble, lighting systems and even entertainment areas. For bookings please contact +44 (0) 20 7318 3595.

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