Men’s lifestyle blog, The Discerning Man has officially rebranded for 2019, to Mr Thirty-Something. The rebrand came after blogger Ed Lemont polled his 11K+ Instagram followers asking them if they knew what the word discerning meant. A staggering 41% said they didn’t, with another 54% voting for a logo change. In response to this and in a bid to be even more relatable to his followers, Ed has rebranded to Mr Thirty-Something. Mr Thirty-something will focus on the continued values of The Discerning Man, delivering the latest trends and innovations within the grooming, fashion, travel and lifestyle sectors, through an honest, impartial and first-person point of view. Now in its third year, Ed Lemont has a strong and loyal male following, made up of a 90% 18-44 year old audience on Instagram alone. He has collaborated with the likes of Philips, Just For Men, Primark, Coca-Cola and Seychelles Tourist board in 2019. He has also worked with Ditch The Label charity and Anthony Nolan in 2018.

Mrthirtysomething.com