Beauty brand 111SKIN has retained international communications agency Purple for public relations in the UK. Taking effect January 1st 2019, Purple will be responsible for planning and execution of UK strategy, press and influencer communications, events and brand partnerships across 111SKIN, 111CRYO and 111 SPA/CLINIC. 111SKIN is the culmination of twenty years of surgical knowledge, high-tech ingredients, and cutting-edge innovation; founded by globally renowned Harley Street cosmetic surgeon Dr. Yannis Alexandrides. The original formula was developed to help his patients’ skin heal after trauma to improve healing time. Initially collaborating with space scientists who researched the acceleration of ageing in astronauts, Dr. Yannis utilises his clinical expertise to produce a product which could induce skin’s own reparative processes to alleviate scarring and inflammation, and protect against environmental pollutants. Dr Yannis believes in prevention, rather than intervention as means of maintaining skin health and vitality. He realised that many people could benefit from this formula, and worked together with his wife Eva to create the 111SKIN brand, evolving from a single product to five ranges. Taking inspiration from his 111 Harley Street clinic, each product is carefully researched and formulated to address specific skincare concerns that he sees on a daily basis. 111SKIN is available at Harvey Nichols, Harrods, Space NK and Net-A-Porter

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