Ayurvedic skincare brand Ayumi has announced the appointment of Catalyst PR. The agency will now be looking after all press relations for Ayumi as well as managing their social media strategy. Ayumi is a natural and vegan skincare range consisting of core ranges that all draw from Ayurvedic principles using the very best ingredients, designed to pamper, replenish, nourish and protect from the rigors of modern living. Ayumi are currently investing in a repackaging and rebranding for their core ranges and the first range to be completed, Turmeric & Bergamot is now available to buy throughout the UK in Tesco stores with plans to launch in further retail outlets throughout 2019.

www.ayuuri.co.uk