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H&M opens first UK café It’s Pleat
Fashion brand, H&M has opened its first in-store café in the UK at its Westfield London (White City) store. It’s Pleat, the H&M-owned Swedish café brand, was first launched in Stockholm last year, and is currently found within just four H&M stores globally.
The 2400 square foot It’s Pleat café is a friendly oasis offering both well-balanced lunches and delicious treats at great value prices, located on the first floor of the H&M store. It’s Pleat offers customers a variety of delicious options from it’s “healthy-ish” menu, designed to offer a balance of both healthy options and small treats.
The It’s Pleat menu follows the shifts of the seasons and the aim is to include as many organic and locally sourced ingredients as possible.