Amsterdam contemporary brand, Pop Trading Company, has announced the appointment of Village for representation. Founded in 2013 by Peter Kolks and Ric van Rest, Pop Trading Company began as a distributor for Palace Skateboards & Polar Skate Co. amongst others, creating a platform focused on interaction with the community, shaping today’s field of skateboarding and supporting emerging talent in Benelux. With skateboarding at the heart of the brand’s culture, their apparel line features stripped back designs mixing their roots in skateboarding with contemporary menswear.

poptradingcompany.com