Les Couvent Des Minimes appoints Wizard Publicity
Les Couvent Des Minimes has announced the appointment of Wizard Publicity to handle the PR for the beautiful contemporary, luxurious yet accessible perfume collection created with noble, rare and natural ingredients. Founded in 1614 in Haute-Provence, Le Couvent des Minimes, now a historical landmark, was previously the home of Louis Feuillée, Royal Botanist to King Louis XIV and the inspiration behind the brand. The fragrances capture the unique atmosphere of the legendary ports he visited. The Intense Botanical Colognes are reminiscent of the gardens at Le Couvent des Minimes, and The Singular Interiors line of room-fragrances each evoke an exceptional interior setting at the Royal Court of Versailles.
In 2017, under new ownership, Les Couvent des Minimes went through a complete transformation and is now 100% vegan and natural. A flagship store will be opening in Paris and from the end of October it will be available from www.lookfantastic.com and in stores nationwide in 2019.