Beauty brand 001 London has announced the launch of their new beauty gadget for cryotherapy at home, CRYOpress. Using a series of massage techniques in combination with its ice cold temperature, this exhilarating facial experience will tighten, tone, and energise the complexion, diminishing tell-tale signs of fatigue.

When CRYOpress is in contact with skin (usually at 27C degrees), cold receptors are stimulated which causes vasoconstriction (opening of blood vessel 3-4x normal) and increasing blood circulation. The continuous rolling motions also improve blood circulation, this combination comes to fruition by delivering more oxygen & nutrients to the skin’s surface encouraging new cells growth while flushing toxins and impurities away from the skin. This supports better oxygenation of dermal cells, encourages collagen production and helps to detox, tighten & even skin tone.

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