Hair care brand IGK has announced the launch of their new Alma Oil Deep Repair Shampoo and Conditioner. Bad & Bougie Shampoo & Conditioner bring hair back to life after damage from coloring, chemical processing and heat styling. Restorative formulas add moisture to hair and revitalize scalp for stronger, healthier hair immediately and over time, while the lightweight formula will not weigh hair down. Patented vegetable protein complex penetrates to build strength from within the hair shaft and remains even after rinsing to protect against future damage. Nourishing amla oil naturally conditions to enhance shine. In the conditioner, coconut oil hydrates and softens.

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