Lingerie brand, the underargument, has announced the appointment of LFA Agency to handle all PR and publicity across the UK.

After years of working in the fashion and marketing industry, founder Maïna Cissé set out to start the underargument (as a play on word with undergarment) combining her lifelong lingerie addiction with her belief in the power of individuality. Through the multifaceted brand and its “wearable mindsets”, Maïna aims to promote authenticity and self-acceptance.

theunderargument.com