British Fashion Council (BFC) is delighted to announce that JD.com Inc., China’s largest retailer with over 300 million customers, will continue supporting the BFC/ Vogue Designer Fashion Fund into 2019, extending their partnership which started in September 2017.

With China being the world’s second largest consumer and luxury market and an increased interest from Chinese consumers for British designers, the partnership allows the BFC to help talent engage with the Chinese market. JD.com’s goal is to expand its global fashion presence and bring more brands to China. The partnership with the BFC enables the company to support Britain’s design talent and increase their footprint in China.

JD.com helps designers that are part of the BFC/Vogue Designer Fashion Fund to enter an often difficult to navigate Chinese market. Known for its focus on providing a premium luxury shopping experience for its upwardly mobile customers, JD.com has made a significant push in the sector over the last year, bringing in dozens of world-class brands and rapidly growing its share of the Chinese luxury market. JD.com has made inroads with ever-more Chinese customers through its reputation for not tolerating counterfeits and offering a variety of services to make the online experience as luxurious as shopping offline. Last year, JD.com created the world’s first luxury white glove delivery service through which online luxury fashion purchases are hand-delivered in electric vehicles by couriers clad in distinctive suits.

The partnership will be effective from January 2019 and will benefit the 2019 Fund winners.

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