Nudie Jeans debuts UK concept store and Global Repair Station

 

Premium organic denim brand Nudie Jeans has opened its first UK store in London and first official Global Repair Station. Located within Soho’s shopping district, the new store houses the first official Nudie Repair Station in the world. Customers have the option of having their old Nudie Jeans altered and repaired for free by the Nudie Denim Specialist. The repair programme fits into the brands strive for a healthier and more sustainable consumption patterns. The interior features raw and rustic vintage furniture set against a clean backdrop, giving the store a bright and open feel. Nudie’s wide range of fits and washes are all available in store.