Scandinavian online skincare brand Skincity has acquired the majority of shares in Effortless Skin, one of the UK’s leading online cosmeceutical skin care retailers.

After its launch in 2011, Skincity has rapidly grown into one of Scandinavia’s leading online skin care companies, achieving this growth entirely organically. The company already operates in three countries: Sweden, Norway and Finland. Today’s acquisition is the first for the company. Skincity’s head office is currently located in Sweden, with local offices in Norway and Finland. The Finnish office of Skincity was launched as recently as May this year.

Octavia Coates PR has been handling all PR and publicity.

skincity.com