Fashion brand Fendi has announced the launch of their #MeAndMyPeekaboo Campaign and collaborates with Kim Kardashian and Kris Jenner. Along with Kim Kardashian’s daughter North West, the campaign will be shot in Los Angeles and will show their special connections. They star in candid and spontaneous shots, which instead of focusing on their public images, capture their most authentic and intimate personalities. The frames create a sort of family album offering an unseen, unexpected point of view on their relationship. Fendi embraced the same approach to shoot other international personalities in their private lives. They include sisters Jessica and Krystal Jung, both singers and actresses, who were photographed in Seoul, Hong Kong-based mother and daughter, Kam Fung and music performer Joey Yung, musician Dou Jiayuan captured with her mother, photographer GaoYuan, in Beijing, as well as Ewan McGregor’s daughters, actress and photographer Clara McGregor with songwriter Esther McGregor, who were portrayed in Los Angeles.

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