NET-A-PORTER has announced the launch of their kidswear campaign with Gucci. The campaign narrates the story of The Imagination Booth, as a group of children explore an antiquated photobooth that brings to life their stories through illustrated animations and Gucci motifs. The online kidswear pop-up marks the e-commerce site’s inaugural venture into the category, and is set to be available for six weeks only. NET-A-PORTER welcomes kidswear with Gucci’s eclectic line up, featuring the signature animal print motifs and the iconic logo on smocks, dresses and babygrows. To launch on NET-A-PORTER.com on 16 July 2018 and will be available for six weeks only.

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