b. the communications agency has been appointed to handle the PR for Michael Bublé Fragrance Portfolio. Michael’s award winning debut scent By Invitation launched in 2016 and re-defined the celebrity fragrance category.

The Michael Bublé fragrance portfolio recently expanded to include two new scents, By Invitation Rose Gold, a new feminine fragrance with top notes of Magnolia, Red Fruits, & Granit Pear and his first male fragrance MB Pour Homme, a rich, fresh signature scent with top notes of Pink Peppercorn, Ginger, Grapefruit & Bergamot.

b. will also be handling the event launch and media communications for Michael’s new scent launching in September.

@BublePerfume