South African fashion brand Good Good Good has announced the appointment of Felicities. Good Good Good has joined the agency’s Introducing International Designers programme as the brand seeks to expand into the UK.

Good Good Good is a functional basics clothing brand headed up by Johannesburg born Daniel Sher. The brand’s aim is to create garments that bridge the gap between modern streetwear and classic tailored garments. The brand’s overarching philosophical approach is to make street and high fashion more accessible and less intimidating to the potential consumer. The brand’s SS18 & AW19 collections aim to blur the lines between loungewear and formal eveningwear. The textiles for the core of the collection come from luxury woven throws milled by world-renowned South African heirloom textile mill, Mungo, and the collection is entirely manufactured in Sher and his wife’s family factory in Cape Town.

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