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Simply Be debuts new line of sustainable jeans
Simply Be, becomes the first UK retailer to stock pairs made from a blend of cotton and recycled bottles.
Simply Be has just launched the new range, its first performance denim range with Coolmaxe EcoMade technology, which is made from 97% recycled sources. Each pair of the special relaxed slim-leg jeans is created using cotton together with fibre made from recycled plastic equivalent to about 18 plastic bottles. Simply Be has a pair of indigo turn-up hem jeans and a pair of mid-blue, turn-up hem slim fit shorts in the range which are machine washable and available from size 10 to 32.
