International etailer, boohoo.com, is excited to announce a co-designed collection for the summer season with Paris Hilton, set to launch globally on 20th June. The boohoo x Paris Hilton collection references a range of iconic trends the pioneer started back in the early 2000s.

The entrepreneur, influencer and DJ co-designed a 70 piece collection, including a range of ready-to-wear and swim that recreate her favourite trends and fashion moments since the turn of the new millennium, including animal prints, slinky metallics, palm prints inspired by her home town of Beverly Hills, all pink everything, and cheeky slogan pieces that boast her famous mottos like “That’s Hot”. The collection was brought to life in a campaign shoot which took place in Los Angeles at a private home in Beverly Hills, styled by Sammy K, and photographed by Charlotte Rutherford. Paris Hilton is seen wearing standout styles from the collection, and even poses with her famous dogs Diamond Baby and Princess. Additional elements from the campaign include throwback flip phones, a vintage pink convertible, and flashy accessories to complement the full boohoo.com looks.

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