Online fashion re-tailers boohoo and boohooMAN have announced a global partnership with iconic beverage brand Pepsi. Amplifying the 2018 global Pepsi #LOVEITLIVEIT campaign celebrating one of the world’s most loved games – football, the brands have worked together to create an innovative capsule collection intersecting and celebrating art and sport. boohoo and boohooMAN have collectively created a sportswear influenced capsule, available in women’s sizes 6 – 16 and men’s sizes S – XL. The collection, made up of matching track sets, loungewear and sports tops targets consumers who are as equally interested in fashion as they are sports. The featured designs are inspired by the artwork submitted by five emerging visual artists from around the world, spotlighted in the Pepsi collective campaign — Argentina’s DIYE, Brazil’s Bicicleta Sem Freio, Germany’s DXTR, U.S’ Kim Sielbeck and UK’s Iain Macarthur.  Available globally for purchase from 21 May 2018 on boohooMAN.com here:
www.boohooman.com/pepsi.

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