The British Fashion Council (BFC) has announced the appointment of David Beckham OBE, in a newly created role of Ambassadorial President. The global role will have an initial two-year tenure and will support the organisation in its goal to build networks and partnerships in the United States and Asia. David will partner closely with the BFC team to help the BFC boost support for the British fashion industry on a global scale – raising the profile of emerging British fashion talent with the global investment and media communities alike. In addition to promoting ongoing innovation in the sector, a key focus of the role will be supporting the BFC across their Education pillar – helping them to reach young talent from all backgrounds across the UK – through BFC run Saturday Clubs, scholarships and apprenticeships and via increased engagement in arts education. The first twelve months of activity will see David and industry leaders including leading editors and designers, visit fashion education programmes across the UK. As well as, hosting events in China and the United States, unlocking his global network to convene support for the BFC’s work in these markets. David Beckham OBE said: “Taking on this new role is an incredibly proud moment for me. I have long been passionate about British style, fashion and craftsmanship and this role gives me the chance to get under the skin of an industry I love. I am excited to be working closely with the British Fashion Council to promote and inspire young talent, from across the UK, on a global scale. The fashion industry is one of our best preforming global exports and I am looking forward to working with our future leaders and supporting the BFC in their global ambitions.”

www.britishfashioncouncil.com