Global online retailer, boohooMAN.com, has announced Moroccan-American global hip-hop recording artist, French Montana, as their new face. As part of the collaboration, French Montana has co-designed an exclusive collection alongside the brand’s design team, set to launch globally on boohooMAN.com on April 12. The spring summer collection features a total of 65 ready-to-wear pieces. The inspiration behind the collection derives from Mediterranean and Moroccan culture, while bold tropical and leopard prints, colour variances and summer cuts mould the range into perfect spring summer attire. Versatile in its offering, the range boasts neutral jersey styles, including tracksuits and t-shirts, while showing off fashion-forward trends, such as statement co-ords, distressed denim and design details including embroidery, fringing and hardware embellishment. The product ranges from £10 – £60, staying true to the brand’s ongoing values of creating affordable, trend led fashion for everyone. French Montana has given boohooMAN the opportunity to create a range that appeals to his widespread fan base in an approachable way, giving them access to an exclusive collection without breaking the bank. With boohooMAN.com growing exponentially, collaborating with French Montana is a real milestone for the global online retailer and one that appeals to the brand’s key audience of young men heavily invested in today’s popular music genres; hip-hop, grime and RnB. The collection will be available globally from April 12 on www.boohooman.com.

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