Lush has announced the launch of its Essential Oils campaign. Launching 23 February, Essential Oils will bring to life the story of essential oils, their rich history and benefits through an original array of authentic news stories, in-store experiences and video playlists. As part of the campaign, Lush will be releasing The Essential Oils Handbook, a free print publication that will be available to pick up in Lush shops across the globe. Beautifully designed and featuring an array of illustrated artwork from Luisa Rivera, this in-depth guide digs deep into the science, psychology and history of these oils to really get to grips with their powerful nature. Lush will also be digitising The Essential Oils Handbook to create an immersive, interactive, mixed-media suite of content. By incorporating video, animation, illustrations and bite-sized articles, Lush has created an innovative tool, specifically designed to inform and inspire. The Essential Oils Experience will be launching online 12 February 2018.

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