British make-up brand W7 Cosmetics has announced Olivia Buckland as their new face for 2018, demonstrating an array of W7 Cosmetics products in a selection of fun and sultry shots as part of their #ForEverydayPopCulture campaign. The 2018 #ForEverydayPopCulture campaign is a comical take on today’s culture, focusing on a day in the life of a stereotypical millennial, whilst also demonstrating the versatility of W7 Cosmetics products – from a trip to the gym to a night out with the girls. W7 Cosmetics provides affordable makeup with a product for every occasion, incorporating the W7 strap line of ‘Who Will You Be Today’. The full W7 Cosmetics range is available online and at numerous UK stockists including TK Maxx and The Perfume Shop.

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