Eluxe Magazine has announced the launch of the charity, The Clean Ribbon. With the support of sustainable brands such as Reve en Vert, LUXE Botanics, virtue + vice, FROM Clothing and PRITI NYC, 1% of all profits from partnering brands will be donated to support research and education into the potential relationship of everyday chemicals commonly found in personal care products and textiles to the causes of cancer. Forming an allegiance that serves the public and rallies the cry #keepitclean, The Clean Ribbon hopes to increase people’s awareness that personal grooming products and clothing textiles can be loaded with potentially harmful chemicals. When sufficient funds are raised, independent scientists will investigate whether certain ingredients we are exposed to in clothing dyes, cosmetics, skincare and grooming products contain potential carcinogens leading to cancer. Results will be published on The Clean Ribbon’s online information portal, allowing the public to make healthier beauty and style choices for themselves and their families. The aim will be to make the site a portal for consumers to access information on the issue of toxins in apparel and cosmetics, and to supply a directory of 100% non-toxic fashion and beauty brands so the public can make a more informed choice when it comes to keeping it clean.

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