Jenny Pabila, Niche PR has been appointed to handle the strategic PR and publicity for luxury high performance skincare brand Nyasa London. Dedicated to skin regeneration through ingredient nutrition enhanced by modern science, whilst utilising the wisdom of ancient traditions, Nyasa is a luxury vegan cosmeceutical range formulated using advanced molecular science and only natural & organic ingredients. Nyasa is an advanced formulation range, using best-in-class vegan ingredients and the latest technologies to extract the precise actives skin needs to be at its best. Working to regenerate the skin and rejuvenate the senses, two key ingredients lie at the heart of the range. The Resurrection Plant protects the life of skin cells and stimulates their growth and regeneration, with proven efficacy at cellular and sub-cellular level. It protects the skin against stress and pollutants, improving its hydration and suppleness; works to revitalise cell metabolism, and has a visible effect on wrinkles. Pure Swertiamarin regenerates and thickens the epidermis with more layers of skin cells, increasing the skin’s ability to retain moisture and filling in wrinkles (even the more difficult vertical wrinkles) for a soothing and smoothing effect.

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