ELLE, the world’s biggest fashion media brand, has launched the ELLE Weekender – a new interactive consumer event that will encompass fashion, beauty and wellness. Taking place in November at the Saatchi Gallery, London, the ELLE Weekender will be a three-day immersive event that will bring together a mix renowned and emerging brands to create a unique shopping experience and bring the bold content, culture and products within the magazine to life. Activations will be housed across two floors of the iconic gallery and will include: A Beauty Bar and Beauty School where consumers can explore the latest beauty products and trends; The ELLE Market – an experiential pop-up shopping area, carefully curated by the expert ELLE team, that will highlight the most sought-after fashion brands; an ELLE Edit area featuring styling sessions, customisation stations and live shoots; The Stage, where ELLE will host a series of powerful talks from thought leaders and activists who are leaders in their fields; a classroom where a series of workshops will take place including tech classes and networking sessions, aimed to empower and inspire women to pursue their passions; a playroom with creative concepts that encourage consumers to engage and share their experience via social media; a wellness studio where visitors can relax through activities from palm reading and sound bathing to crystal sessions; and a pop-up ELLE café serving an all-day menu of everything from morning snacks to evening cocktails, complete with a magazine library for guests to read as they eat. Tickets will be available to purchase in Summer 2018.

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