ICONIC London has announced the launch of their first mascara. The BOOM Lash mascara has a creamy formula which plumps, lengthens and lifts lashes from root to tip with a rich, deep pigment that glides like silk onto each lash. Lightweight and buildable with a flexible comb brush, BOOM Lash will create high impact volume in an instant. Added benefits include the fact it is rich in panthenol, a derivative of vitamin B5, which will help boost the beauty of your natural lashes, and is free from fragrance, parabens, alcohol and silicone. As with all ICONIC London’s products, BOOM Lash is also cruelty free. Available in Intense Dramatic Black from 9 February, RRP £20.

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