L’Oréal Professionnel has announced Crista Cober as the brands’ international spokesperson for forthcoming naturality offerings. Crista Cober will be the face of Botanea, the first 100% herbal and vegan professional haircolor of the L’Oréal Group, that combines both naturality and professional results. With its three herbal ingredients – cassia, henna, indigo – that only a hairdresser can mix together, Botanea is a new hair colour service that offers a wide palette for tailor-made shade combinations, from light blonde to dark brown, not only warm shades but also cool ones, and up to 100% of white hairs blended in. Crista Cober will also embody Source Essentielle, the brand’s first vegan and natural professional haircare range refillable in salons for a true natural and professional result, a natural touch and the perfect finish of fresh salon hair. Botanea will be available in salons in Europe in 2018.

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@cristacober