Matches announces new aligned brand identity 

 

Matches has announced that all platforms of the business, including the 10 London stores and international website, will become MATCHESFASHION.COM to unify the brand and create a omni-channel experience for the customer. In addition, MATCHESFASHION.COM continues to bolster its online editorial team with new hires; Editorial and Content Director Kate Blythe (formerly editor at NET-A-PORTER), Digital Art Director, Stuart Reed (formerly account director at Wednesday), Men’s Style Director Simon Chilvers (formerly assistant fashion editor at The Guardian) and Tilly Macalister-Smith (formerly fashion editor at Vogue.co.uk). With its new-look weekly online magazine The Style Report, a style guide for men and women, the online editorial content looks to replicate the personal, rich and interactive experience that the customer enjoys in store.