Skincare brand Bio-Oil has announced a new look. This is only the third update in packaging design since the product’s creation 30 years ago. To stay true to the product’s medical benefits in treatment of scars and stretch marks, the new packaging will reflect simplicity and communicate essential information at a glance. The copy on the front of the pack, which is in iconic Bio-Oil orange, lists the key scar and stretch mark benefits of Bio-Oil, as well as the product ingredients, previously enclosed on an in-pack leaflet. In addition, it has a tamper proof carton and a new brand logo. Bio-Oil is available in 60ml (£8.95), 125ml (£14.95) and 200ml (£19.95) and will roll out across stores from September, in Boots, Sainsbury’s, Superdrug, Tesco and all other national retailers.

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