Olsen goes live with new online store

 

Hamburg-based fashion brand Olsen has re-launched its e-commerce site. The site will offer its range of womenswear online with a fresh and exciting new look. Having launched its first transactional website in 2009, the new online store is part of the company’s strategy to give the brand a new, younger face and build Olsen’s own retail activities. Key new features for shoppers include the availability of the entire Olsen range from delivery month August and a more user-friendly navigation which makes it easier for customers to browse and shop on the website.