Rimmel London has announced the launch of its Stay Matte Liquid Lip Colour. The new Stay Matte Liquid Lip Colour lipstick is a patent pending, multi-benefit product with a velvet matte finish. The lipstick offers up to 12 hour staying power velvety matte finish and long-lasting, non-drying comfortable wear. The new product aims to create the ultimate bold statement lip. Brand ambassador Rita Ora is the face of the campaign. Priced at £5.99. Available in selected stores and online from July 5.

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