V24 has announced the launch of their debut health supplement. The new V24 Shot is a 24g dose of high quality collagen protein in a convenient 60ml form that boasts to be dairy, gluten, fat and sugar free in return for just 97 calories. This innovative product can be consumed quickly and on the go without the inconvenience of mixing lengthy and messy powdered shakes. Two years ago Richard Staveley was part of Protein World’s, ‘Are You Beach Body Ready?’ tube campaign, and as head of marketing found himself in the eye of a body shaming controversy. The Protein World days might be behind him but he’s back with an innovative new protein brand and this time he’ll be painting the Underground bright green instead of yellow. The V24 PROTEIN SHOT launches with a new “THINK SMALL” campaign which this month will be featuring on the London Underground from May 22. Prices start from £15.40, available at Ocado.

v24shots.co.uk
@v24shot